About

Corporate Overview

4Kids Entertainment prides itself in knowing what kids like. 4Kids Entertainment acquires and develops innovative and exciting properties designed to entertain and engage kids during their leisure time. Through television shows, movies, home videos, original music, toys, trading cards, video games, lifestyle merchandise and website communities, properties owned or represented by 4Kids Entertainment are known around the globe. Over the years, 4Kids Entertainment has played a major role in the success of some of the most popular children’s brands in history including Pokémon, Teenage Mutant Ninja Turtles, Cabbage Patch Kids and Yu-Gi-Oh!

Through its integrated services — Product Licensing, Media/Broadcast, Television and Film Production/Distribution and Digital Media — 4Kids Entertainment seeks to maximize the popularity of each property it represents. 4Kids Entertainment uses its 4Kids TV platform and Internet sites to provide regular media exposure to the properties represented by the Company. 4Kids Licensing then licenses various merchandising rights to the properties in such categories as: video games and accessories, trading cards, apparel, toys and domestics. Through 4Kids Licensing, 4Kids Entertainment International and the network of subagents, 4Kids Entertainment is able to distribute the television series it represents and exploit the merchandising rights to the properties it represents globally.

In 2006, 4Kids Entertainment introduced a new licensing subsidiary, 4sight licensing solutions, dedicated to developing brands through licensing with a broader demographic target, reaching adults, teens and tweens. This subsidiary allows the company to market and license brands not traditionally within the children’s entertainment segment such as trademarks, fashion brands and artist portfolios.