Press Releases
April 14, 2011 – 4Kids Entertainment International Links Up With Quick Restaurants
LONDON - 4Kids Entertainment International recently linked up with Quick, the leading chains of European fast-food restaurants, to promote top boys’ property Dinosaur King.
Dinosaur King is the animated series that chronicles the adventures of Max, Rex and Zoe, known as the ‘D Team’, who search the world for Dinosaur cards that have the power to bring dinosaurs back to life. The biggest challenge for the three young heroes is to find all the dinosaur cards before the villainous Alpha Gang get their hands on them.
The show is very popular across EMEA and this led Quick to launch the new promotion, which ran throughout April and saw one of four exciting and exclusive Dinosaur King premiums given away with Quick’s Magic Box kids’ meals. The promotion was supported by TV, online, outdoor and in-store marketing campaigns and was offered in Quick restaurants across France, Belgium, Luxembourg, Algeria, Reunion Island, Dom-Tom, Spain, Russia, Romania, Tunisia, Morocco, New Caledonia and French Polynesia.
Dinosaur King’s presence in EMEA has also led to a strong presence in the licensing sector – with publishing programmes running across various European territories, whilst other categories represented include stationery, apparel, toys, collectables, confectionary, BTS, homeware, gifts, novelties and sporting goods.
“It is fantastic that Dinosaur King has linked up with such a big name as Quick and children loved the interactive toys that this promotion offered, ’’ said Sandra Vauthier-Cellier, Managing Director of 4Kids Entertainment International.
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