Press Releases
July 14, 2010 – 4SIGHT LICENSING SOLUTIONS NAMED LICENSING AGENT FOR PACHANGA BY BELÉN MENA
4SIGHT LICENSING SOLUTIONS NAMED LICENSING AGENT FOR PACHANGA BY BELÉN MENA A UNIQUE COLLECTION OF ART INSPIRED BY THE BEAUTIFUL DESIGNS OF CLOUD FOREST MOTHS
NEW YORK (July 14, 2010) – 4sight licensing solutions, a subsidiary of 4Kids Entertainment (KIDE.PK), has been named exclusive worldwide (outside of Ecuador, Colombia, Argentina and Peru) Merchandising & Licensing Agent and Brand Manager for Pachanga, a distinctive collection of artwork, illustrations, drawings and designs created from the natural designs and color patterns found on the wings and bodies of over 300 different species of moths found in South America.
The Pachanga collection – Pachanga means festive party in Spanish – was created by Ecuadorian artist Belén Mena in 2003, when she became captivated by the intense colors and intricate patterns of several moths during one moonlit evening. She spent the next five years in the forests of Ecuador observing, photographing, drawing and cataloging the moths which served as the inspiration for this collection of illustrations and patterns.
The extensive Pachanga design bank, with its moth-inspired collection of imagery, has been featured in a book from German publishing house Schmidt Verlag, which has earned several honors including a prestigious Gold Award at the 2008 International Forum of Design competition, along with an Honorable Mention at the Art Directors Club Deutschland.
These incomparable and beautiful patterns translate effortlessly to fashion apparel, accessories, room décor, home furnishings, wallpaper, textiles and stationery, to name a few relevant categories.
“This is one of the most unique art brands we’ve ever seen, one which celebrates the design of nature with distinctive and colorful patterns that lend themselves brilliantly into an elegant range of consumer goods,” said Rosalind Nowicki, Executive Vice President, Licensing & Marketing, 4Kids Entertainment/4sight licensing solutions. “Once potential partners experience the stunning visuals of the extensive Pachanga collection of art, we’re confident they’ll see the potential for this brand across a broad array of categories.”
About 4sight licensing solutions, Inc.
4sight licensing solutions, inc., is a subsidiary of 4Kids Entertainment, Inc. (KIDE.PK), a global provider of children’s entertainment and merchandise licensing. 4sight specializes in the marketing and licensing of brands geared primarily to adults, teens and “tweens.” Currently, 4sight represents targeted properties and corporate brands including the American Kennel Club; Cat Fanciers’ Association; The Kennel Club (UK), Crufts (UK), Artlist Collection: The Dog, The Cat and The Pig,; Chicaloca, Fab Over Fifty, Pachanga by Belén Mena and the Hokusai Collection, a compelling series of fresh, contemporary designs inspired by the classic works of iconic Japanese artist Katsushika Hokusai.
The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company’s properties and other factors could cause actual results to differ materially from the Company’s expectations.
CONTACT:
4Kids Entertainment
Barry Stagg
(310) 880-3193
[email protected]